I came across this post recently, and I’ve written at length about utilising Instagram (HERE | HERE | HERE ) and Twitter for book marketing etc., so I was intrigued to read the converse argument. As it turns out, it’s quite compelling…
The is from a post on LitReactor.

Social media. We hate it, but as writers, we have an excuse: “It’s part of the gig!”
For us, it’s NECESSARY! All the hate, the stupid arguments, all the politics, all the getting angry at celebrities we don’t even really know for doing things we don’t understand…it’s all part of the game, right?
Somehow, we’re all just trapped in this fucking dystopian nightmare where writing down stories also involves shit like Snapchat filters and TikTok stardom?
That’s what I thought, but now I’m asking: Is it, though?
Is it necessary? Is what you’re doing with it necessary?
Could you be a writer without social media?
But, But, But
Every time I talk about this, I get a bunch of feedback (ON social media, of course) saying that I’m a huge idiot. This feedback comes in two flavors:
Flavor One: I’ve sold A TON of books thanks to social media, and you’re a HUGE idiot.