My last few posts have covered some of my findings in my search for a new website. Today I would like to talk about something else that will be crucial to the success of that website, and it may be something that you had either never considered or perhaps even heard of. I am talking about Search Engine Optimisation (SEO).
As one of the uninitiated, with only a passing familiarity with SEO options, I spent a good deal of time looking at the most effective way to optimize my site to make it more visible in non-paid searches, like Google searches. I am sure I will continue to learn over the next few weeks and months, but I wanted to share what I have found to date, specifically relating to a Wix website, but more generally, to SEO in general.
If you haven’t already taken advantage of your website’s SEO options, please take a moment to consider some of the following points and how they could improve your site’s visibility, and hence your readership:
Because SEO is such a big topic, I’ll have to cover it in bits. Today I would like to talk about Keywords and Meta data.
Keywords and phrases – These are the words and phrases (meta-data) that are entered in search engines to find matching results. If you want your site to be one of those results, you will need to ensure that these keywords or phrases are incorporated into your site.
In Wix, you can get access to any page on your site, and use these keywords to provide each page with a title and a brief description. But which keywords do you use? After some research, I discovered that some of the words you think would help are not as useful as others. For example, a quick look at the most common search terms used on Amazon UK, shows that ‘Horror Stories’ is not nearly as common a search term as ‘Horror Books’. How do you find out the most common search terms for Amazon? Well you can try this handy little tool, and by entering different search terms, you can see which ones are more commonly used.
That’s great, but what about Google, one of the bigger search engines? Well, Google provides Google Adwords, which is a powerful tool to help identify the most effective keywords that you can use for your site. For more information on Google Adwords, I would like to suggest you visit an excellent site – backlinko.com, and read this article on using Google Adwords.
Back to Wix – now you’ve found your most effective keywords for your site, you need to get these onto each of your pages. This is simply done in the editor view. On the pages menu, you will see a list of each of the pages on your site. Alongside each page you will see 3 dots, which when clicked will open up another menu. Choose ‘Page SEO’ and you will be presented with options relating to heading, description and keywords.
Headings – Each page should have a header tag (H1 header). This is the title of the page, and something that search engines look for when deciding what your page is about. In Wix, this is achieved by inserting text onto your page, but when you add text, add it using the style ‘Site Title’. Use your keywords in the title. Also, under the page SEO options, you have the opportunity to add some more keywords, preferably beginning with the site name, then the page name. This is what you will see in a Google search, and there is a helpful preview of what that will look like.
Description – very similar to title, but give a brief description of what the page is all about. Again, use your keywords. Try to use a unique description for each page.
Keywords – use this option to include all those great keywords that you found.
That’s a lot to take on – it certainly was for me! Now, there are a lot more tweaks you can use to optimizes your site for search engines, but that’s for another time.
If you are an experienced SEO wizard (is that the correct title?) share some of your knowledge in the comments, or if SEO is still baffling you, and all you want to do is write a book, stay with me, and we can learn along together!